Managing Director
Guy Primrose
Guy Primrose is the Managing Director of Suasor, leading the firm’s work across government, industry, trade, investment and capability-related engagements. He brings a commercially grounded perspective shaped by experience at the government-industry interface, with a focus on opportunity origination, allied supply chains, strategic growth, commercial structuring and practical market development.
His work centres on identifying and progressing commercially significant opportunities, strengthening engagement, aligning policy and approvals, and shaping executable pathways in environments shaped by government priorities, investment requirements, relationships and execution risk. He also serves as a Vice-Chair of Business at OECD’s SMEs and Entrepreneurship Committee, adding broader international policy and business context to Suasor’s advisory work.
Guy Primrose holds a Master of Business Administration from the University of Melbourne.